ADKontrol Overview

Overview - AdKontrol Ad Monitoring System

AdKontrol automates the process of logging all occurrences of pre-recorded advertisements on radio and television. The system analyzes a station's audio content and automatically identifies and logs every occurrence of any known ad, documenting its exact time, to the second, with unrivaled accuracy.

Features and Benefits

• Unlimited numbers of ads can be listened for across an unlimited number of broadcast stations.
• Automated new-ad-discovery process dramatically reduces labor costs.
• Reach Back feature ensures documentation of every advertisement's very first occurrence, even if the advert was not added to the library until days after its first airing.
• Built-in database provides a platform for creating sophisticated, value-added reports and data products for advertisers, agencies, broadcasters, and regulators.
• API makes integration with existing databases or information access portals quick and easy.
• Platform as a service means zero capital investment for matching engine servers and software
• Expert consulting services available. AdKontrol has media monitoring veterans on staff with process improvement, data integrity, quality assurance, and product development expertise.

AdKontrol is ideal for...

• News monitoring companies that want to expand services to include ad monitoring products
• Ad monitoring companies that want to improve the accuracy and efficiency of current processes
• Broadcasters that want to automate the reconciliation of as-run versus schedule
• Broadcasters that want to monitor competitors for sales leads and key account budget allocation
• Regulators that want to monitor for legal or standards compliance
• Any large enterprise that wants to build an in-house broadcast content monitoring system

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