SYSTEM DIAGRAM
Promotion - Metadata Tagging UI
All harvested clips (new ads) go through a final step before landing in the ad library. The promotion step moves, or promotes, a new ad to the ad library with associated metadata so that it to be found by the auto detection engine.
Promotion GUI is Customizable
Metadata adds value to occurrence data. The wider the variety of meta tags associated with an ad record, the more ways there are to aggregate, collate, and filter occurrence data for clients. The number of metadata tags associated to an ad record is customizable depending on your product requirements.
Most metadata inputs are automatic based on brand or advertiser master tables and system information. This increases data integrity by limiting the number of subjective decisions made by the promotion operator. Depending on how your tagging system is set up, the promoter may have to only identify brand and create a title for the ad.