SYSTEM DIAGRAM
Occurrence Detection - Processing
AdKontrol's ad matching engine continuously scans all new broadcast content for occurrences of ads in the ad library. From the moment a new ad is promoted, it will be listened for in all future content. And when a new ad is first promoted, the Reach Back feature checks for occurrences that may have happened prior to the new ad's promotion. This ensures documentation of every advertisement's very first occurrence, even if the advert was not added to the library until days after its first airing.
Scanning is robust, agnostic to signal quality and other signal variations. This means there is no need to clip and promote various versions of the same ad from multiple TV or radio stations that have different sound environments.
Fingerprinting system accuracy
Scanning is done using our proprietary PlayKontrol audio fingerprinting system. With years of constant usage for both ads and music we can confidently define the system's accuracy as follows:
- > 99.95% detection accuracy - AdKontrol accurately logs all occurrences of properly clipped, correctly aired, known ads.
- ≈ 0% false positives at brand level - There are no documented instances of AdKontrol confusing one brand for another.
- ≈ 0% of false positives at library level - There are no documented instances of AdKontrol mistaking unknown content for known content.
Platform as a service
AdKontrol's processor-intensive matching algorithms are run offsite as a service, providing a number of advantages.
- No hardware investment for the scanning engine platform. All processing is done off-site in our data processing center.
- No practical limit on the number of channels that can be scanned or number of advertisements in the ad library. Adding more stations is just a matter of upgrading the license.
- No cost for permanent, unlimited spot audio file archives maintained offsite - streaming links to all ads delivered as part of the occurrence data.
- No cost for initial system customization - AdKontrol works with you to build out your initial system without additional development fees.