Processing / Automatic Advert Cost Calculation

Automatic Advert Cost Calculation

When viewed in the reporting system, each advertisment occurrence has proper and exact price calculated. It is important to understand that we do not attach price to each advertisement.

Each occurrence price is calculated based on that exact occurrence placement and depends on:

  • day of the week
  • hour of the day
  • product tag for the advertisement
  • channel where the occurrence was found
  • type of price definition (per second or fixed to duration range)
  • duration of the advertisement

Reports are rolled up and filtered according to any database field, thus creating useful information on the advertiement spending.

Reports are rolled up and filtered according to any database field, thus creating useful information on the advertiement spending.