AdKontrol system comes with ready-made metadata schema that is created in accords with current industry standards for broadcast advertisement tagging.
Advertisement attributes are defined as follows:
Basically, you have 2 dimensions for creating reports, one starting with brand and rolling up to advertiser and industries, and other being category.
Product attribute defines price list for the an advertisement. Campaign and message type attributes are text fields that are carried with the advertisement record.
Metadata schema diagram
Using simple metadata management UI, you can create and maintain new industry, brand, advertiser and category records.
Figure 4: AdKontrolDataManager - Metadata management UI