Only human work with AdKontrol system is the maintenance of the advertisement database. Each radio or TV station monitored needs to be sifted for new ad content and if it would not be for AutoMatcher it would be painstakingly slow process requiring many hours of work, identifying the advertisements and editing them out.
However, since we know that content in broadcast medium is frequently repeated throughout the day, which is especially true for advertisements, we were able to automate most of the work required to find and edit the advertisements.
To that effect, system processes recorded content of last 24 hours, processes it and finds all repeating media occurrences. When this content is presented in AutoMatcher UI, it dramatically reduces efforts required in finding and cutting out new advertisement media.